Cutting through the political noise of the news cycle can be difficult, especially now as we approach another presidential election and are in the middle of a worldwide pandemic. Despite the 24-hour news coverage of COVID-19 and the upcoming election, public relations professionals still have to try and break through the noise to tell their clients\u2019 stories.<\/p>\n\n\n\n
While securing news coverage right now seems like an uphill battle, there are some tricks public relations professionals<\/a> can use to try to break through the political focus.<\/p>\n\n\n\n Decide si el tema es de inter\u00e9s period\u00edstico<\/strong><\/p>\n\n\n\n Esto puede parecer una obviedad, pero a menudo lo que puede parecer de inter\u00e9s period\u00edstico para un cliente puede no ser considerado de inter\u00e9s period\u00edstico para los medios de comunicaci\u00f3n. Para decidir si su tema es de inter\u00e9s period\u00edstico, eval\u00fae el impacto que tiene en el p\u00fablico en general y si el tema est\u00e1 relacionado con la actualidad.<\/p>\n\n\n\n Defina su p\u00fablico objetivo<\/strong><\/p>\n\n\n\n Despu\u00e9s de determinar si su tema es de inter\u00e9s period\u00edstico, debe identificar a su p\u00fablico objetivo y c\u00f3mo llegar a ellos. \u00bfSu audiencia est\u00e1 escuchando la radio, mirando televisi\u00f3n, leyendo el peri\u00f3dico o en las redes sociales? Conocer a su audiencia y c\u00f3mo consumen las noticias le ayudar\u00e1 a idear una buena estrategia sobre la mejor forma de llegar a ellos.<\/p>\n\n\n\n Busque fuentes de noticias alternativas<\/strong><\/p>\n\n\n\n Pensar fuera de la caja para publicaciones de medios nuevos o alternativos puede valer la pena. A menudo, los profesionales de relaciones p\u00fablicas se concentran en la presentaci\u00f3n de los medios tradicionales y no piensan en lanzar podcasts, blogs y boletines informativos. Estas fuentes alternativas no solo pueden proporcionar una buena cobertura del tema, sino que tambi\u00e9n pueden proporcionar una cobertura m\u00e1s profunda.<\/p>\n\n\n\n Si bien puede parecer dif\u00edcil atravesar el ciclo de noticias, no es imposible, especialmente si conoce a su audiencia y busca fuentes de noticias alternativas.<\/p>","protected":false},"excerpt":{"rendered":" Cutting through the political noise of the news cycle can be difficult, especially now as we approach another presidential election and are in the middle of a worldwide pandemic. Despite the 24-hour news coverage of COVID-19 and the upcoming election, public relations professionals still have to try and break through the noise to tell their… <\/a><\/p>","protected":false},"author":1,"featured_media":2242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ls2group.com\/es-es\/wp-json\/wp\/v2\/posts\/2809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ls2group.com\/es-es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ls2group.com\/es-es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ls2group.com\/es-es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ls2group.com\/es-es\/wp-json\/wp\/v2\/comments?post=2809"}],"version-history":[{"count":2,"href":"https:\/\/www.ls2group.com\/es-es\/wp-json\/wp\/v2\/posts\/2809\/revisions"}],"predecessor-version":[{"id":4545,"href":"https:\/\/www.ls2group.com\/es-es\/wp-json\/wp\/v2\/posts\/2809\/revisions\/4545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ls2group.com\/es-es\/wp-json\/wp\/v2\/media\/2242"}],"wp:attachment":[{"href":"https:\/\/www.ls2group.com\/es-es\/wp-json\/wp\/v2\/media?parent=2809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ls2group.com\/es-es\/wp-json\/wp\/v2\/categories?post=2809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ls2group.com\/es-es\/wp-json\/wp\/v2\/tags?post=2809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}