Cutting through the political noise of the news cycle can be difficult, especially now as we approach another presidential election and are in the middle of a worldwide pandemic. Despite the 24-hour news coverage of COVID-19 and the upcoming election, public relations professionals still have to try and break through the noise to tell their clients\u2019 stories.<\/p>\n\n\n\n
While securing news coverage right now seems like an uphill battle, there are some tricks public relations professionals<\/a> can use to try to break through the political focus.<\/p>\n\n\n\n D\u00e9cidez si le sujet est digne d'int\u00e9r\u00eat<\/strong><\/p>\n\n\n\n Cela peut sembler une \u00e9vidence, mais souvent ce qui peut sembler digne d'int\u00e9r\u00eat pour un client peut ne pas \u00eatre consid\u00e9r\u00e9 comme digne d'int\u00e9r\u00eat pour les m\u00e9dias. Pour d\u00e9cider si votre sujet est digne d'int\u00e9r\u00eat, \u00e9valuez son impact sur le grand public et si le sujet est li\u00e9 \u00e0 l'actualit\u00e9.<\/p>\n\n\n\n D\u00e9finir votre public cible<\/strong><\/p>\n\n\n\n Apr\u00e8s avoir d\u00e9termin\u00e9 si votre sujet est digne d'int\u00e9r\u00eat, vous devez identifier votre public cible et comment l'atteindre. Votre public \u00e9coute-t-il la radio, regarde-t-il la t\u00e9l\u00e9vision, lit-il le journal ou les r\u00e9seaux sociaux\u00a0? Conna\u00eetre votre public et comment il consomme les actualit\u00e9s vous aidera \u00e0 \u00e9laborer une bonne strat\u00e9gie pour les atteindre au mieux.<\/p>\n\n\n\n Rechercher des sources d'information alternatives<\/strong><\/p>\n\n\n\n Sortir des sentiers battus pour des publications dans des m\u00e9dias nouveaux ou alternatifs peut \u00eatre payant. Souvent, les professionnels des relations publiques sont concentr\u00e9s sur le pitch des m\u00e9dias traditionnels et ne pensent pas \u00e0 pitcher des podcasts, des blogs et des newsletters. Ces sources alternatives peuvent non seulement fournir une bonne couverture du sujet, mais peuvent \u00e9galement fournir une couverture plus approfondie.<\/p>\n\n\n\n Bien qu'il puisse sembler difficile de couper \u00e0 travers le cycle de l'actualit\u00e9, ce n'est pas impossible, surtout si vous connaissez votre public et recherchez des sources d'information alternatives.<\/p>","protected":false},"excerpt":{"rendered":" Cutting through the political noise of the news cycle can be difficult, especially now as we approach another presidential election and are in the middle of a worldwide pandemic. Despite the 24-hour news coverage of COVID-19 and the upcoming election, public relations professionals still have to try and break through the noise to tell their… <\/a><\/p>","protected":false},"author":1,"featured_media":2242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ls2group.com\/fr\/wp-json\/wp\/v2\/posts\/2809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ls2group.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ls2group.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ls2group.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ls2group.com\/fr\/wp-json\/wp\/v2\/comments?post=2809"}],"version-history":[{"count":2,"href":"https:\/\/www.ls2group.com\/fr\/wp-json\/wp\/v2\/posts\/2809\/revisions"}],"predecessor-version":[{"id":4545,"href":"https:\/\/www.ls2group.com\/fr\/wp-json\/wp\/v2\/posts\/2809\/revisions\/4545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ls2group.com\/fr\/wp-json\/wp\/v2\/media\/2242"}],"wp:attachment":[{"href":"https:\/\/www.ls2group.com\/fr\/wp-json\/wp\/v2\/media?parent=2809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ls2group.com\/fr\/wp-json\/wp\/v2\/categories?post=2809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ls2group.com\/fr\/wp-json\/wp\/v2\/tags?post=2809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}