{"id":2458,"date":"2019-09-11T18:22:24","date_gmt":"2019-09-11T18:22:24","guid":{"rendered":"https:\/\/www.ls2group.com\/?p=2458"},"modified":"2024-11-15T22:39:10","modified_gmt":"2024-11-15T22:39:10","slug":"are-your-pr-efforts-effective-here-are-three-ways-to-make-sure-they-are","status":"publish","type":"post","link":"https:\/\/www.ls2group.com\/zh\/2019\/09\/are-your-pr-efforts-effective-here-are-three-ways-to-make-sure-they-are\/","title":{"rendered":"\u4f60\u7684\u516c\u5173\u5de5\u4f5c\u6709\u6548\u5417\uff1f\u4ee5\u4e0b\u662f\u786e\u5b9a\u5b83\u4eec\u7684\u4e09\u79cd\u65b9\u6cd5\u3002"},"content":{"rendered":"<p>\u516c\u5171\u5173\u7cfb\u4e13\u4e1a\u4eba\u58eb\u4e86\u89e3\u4ed6\u4eec\u7684\u5de5\u4f5c\u6709\u591a\u91cd\u8981\u4ee5\u53ca\u5b83\u6709\u591a\u6709\u6548\u3002\u4f46\u6709\u65f6\uff0c\u516c\u5171\u5173\u7cfb\u548c\u8d62\u5a92\u4f53\u7684\u6295\u8d44\u56de\u62a5 (ROI) \u9700\u8981\u8fdb\u4e00\u6b65\u5411\u884c\u4e1a\u5229\u76ca\u76f8\u5173\u8005\u3001\u5546\u4e1a\u9886\u8896\u548c\u5ba2\u6237\u8bc1\u660e\uff0c\u4ee5\u5c55\u793a\u8fd9\u4e9b\u52aa\u529b\u7684\u4ef7\u503c\u3002\u516c\u5173\u4e13\u4e1a\u4eba\u58eb\u53ef\u4ee5\u4f7f\u7528\u5173\u952e\u7ee9\u6548\u6307\u6807 (KPI) \u548c\u5176\u4ed6\u8861\u91cf\u6807\u51c6\u6765\u53cd\u6620\u4ed6\u4eec\u5de5\u4f5c\u7684\u4ef7\u503c\u5e76\u8c03\u6574\u7b56\u7565\u4ee5\u5b9e\u73b0\u76ee\u6807\u3002 <\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u516c\u5173\u4e13\u4e1a\u4eba\u58eb\u53ef\u4ee5\u7528\u6765\u8861\u91cf\u6210\u529f\u7684\u4e09\u79cd\u5173\u952e\u65b9\u6cd5\u3002 <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u62a5\u9053\u526a\u8f91<\/strong><\/li><\/ul>\n\n\n\n<p>\u5411\u5a92\u4f53\u63a8\u9500\u6545\u4e8b\u662f\u516c\u5173\u4e13\u4e1a\u4eba\u58eb\u7684\u4e3b\u8981\u7b56\u7565\u3002\u8861\u91cf\u5a92\u4f53\u63a8\u4ecb\u6210\u529f\u4e0e\u5426\u7684\u91cd\u8981\u7b2c\u4e00\u6b65\u662f\u8ddf\u8e2a\u6709\u591a\u5c11\u51fa\u7248\u7269\u62a5\u9053\u4e86\u6240\u63a8\u4ecb\u7684\u6545\u4e8b\u3002\u4e0d\u4ec5\u8981\u8003\u8651\u526a\u8f91\u7684\u6570\u91cf\uff0c\u8fd8\u8981\u8003\u8651\u526a\u8f91\u7684\u8d28\u91cf\u3002\u7814\u7a76\u51fa\u7248\u7269\u7684\u6536\u89c6\u7387\/\u8bfb\u8005\u4eba\u6570\u548c\u9891\u7387\uff0c\u56e0\u4e3a\u5177\u6709\u66f4\u9ad8\u9891\u7387\u548c\u6536\u89c6\u7387\/\u8bfb\u8005\u4eba\u6570\u7684\u51fa\u7248\u7269\u662f\u8d28\u91cf\u66f4\u597d\u7684\u526a\u8f91\u3002\u60a8\u8fd8\u53ef\u4ee5\u66f4\u8fdb\u4e00\u6b65\uff0c\u5e76\u62a5\u544a\u8be5\u6545\u4e8b\u662f\u5426\u5728\u793e\u4ea4\u6e20\u9053\u4e0a\u83b7\u5f97\u4e86\u4efb\u4f55\u5206\u4eab\u3001\u559c\u6b22\u6216\u8bc4\u8bba\u3002<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u5a92\u4f53\u5206\u6790<\/strong><\/li><\/ul>\n\n\n\n<p>\u5c55\u793a\u6b21\u6570\u662f\u7528\u4e8e\u8861\u91cf\u5a92\u4f53\u6548\u679c\u7684\u6700\u5e7f\u6cdb\u7684\u6307\u6807\u3002\u5b83\u4eec\u57fa\u672c\u4e0a\u5b9a\u4e49\u4e3a\u60a8\u7684\u5185\u5bb9\u88ab\u663e\u793a\u7684\u6b21\u6570\uff0c\u65e0\u8bba\u662f\u5426\u88ab\u4efb\u4f55\u4eba\u67e5\u770b\u3002\u6709\u65f6\uff0c\u5a92\u4f53\u5370\u8c61\u4e0d\u88ab\u8ba4\u4e3a\u662f\u4e00\u79cd\u6709\u7528\u7684\u8861\u91cf\u7b56\u7565\uff0c\u901a\u5e38\u662f\u56e0\u4e3a\u5728\u6700\u521d\u7684\u5370\u8c61\u4e4b\u540e\u9700\u8981\u505a\u66f4\u591a\u7684\u4e8b\u60c5\u624d\u80fd\u4f7f\u516c\u5173\u5de5\u4f5c\u6709\u6548\u3002\u5370\u8c61\u53d1\u751f\u540e\uff0c\u5e94\u786e\u5b9a\u8986\u76d6\u7387\uff08\u770b\u5230\u60a8\u7684\u5185\u5bb9\u7684\u4eba\u6570\uff09\u548c\u53c2\u4e0e\u5ea6\uff08\u4e0e\u60a8\u7684\u5185\u5bb9\u4e92\u52a8\u7684\u4eba\u6570\uff09\u3002\u7136\u800c\uff0c\u5a92\u4f53\u5370\u8c61\u786e\u5b9e\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u5b83\u4eec\u4e3a\u5176\u4f59\u7684\u5206\u6790\u63d0\u4f9b\u4e86\u4e0a\u4e0b\u6587\u3002\u5ba1\u67e5\u6240\u6709\u8fd9\u4e9b\u5206\u6790\u540e\uff0c\u53ef\u4ee5\u66f4\u597d\u5730\u4e86\u89e3\u60a8\u7684\u5185\u5bb9\u7684\u8868\u73b0\u3002 <br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u58f0\u97f3\u4efd\u989d\u548c\u6bd4\u8f83\u8986\u76d6\u8303\u56f4<\/strong><\/li><\/ul>\n\n\n\n<p>\u6709\u65f6\uff0c\u4f01\u4e1a\u548c\u5ba2\u6237\u60f3\u8981\u4e86\u89e3\u4ed6\u4eec\u5982\u4f55\u4e0e\u7ade\u4e89\u5bf9\u624b\u6297\u8861\u3002\u516c\u5173\u4e13\u4e1a\u4eba\u5458\u53ef\u4ee5\u901a\u8fc7\u5206\u6790\u5a92\u4f53\u4e2d\u7684\u58f0\u97f3\u4efd\u989d\u6765\u4e86\u89e3\u8fd9\u4e9b\u4fe1\u606f\u3002\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\uff0c\u8bed\u97f3\u4efd\u989d\u91cf\u5316\u4e86\u6709\u5173\u60a8\u7684\u4f01\u4e1a\u6216\u7ec4\u7ec7\u7684\u6240\u6709\u5728\u7ebf\u5185\u5bb9\u548c\u5bf9\u8bdd\u7684\u767e\u5206\u6bd4\u3002\u901a\u8fc7\u6b64\u4fe1\u606f\uff0c\u60a8\u53ef\u4ee5\u4e86\u89e3\u4e0e\u7ade\u4e89\u5bf9\u624b\u76f8\u6bd4\uff0c\u60a8\u7684\u4e1a\u52a1\u3001\u7ec4\u7ec7\u6216\u5ba2\u6237\u7684\u8868\u73b0\u5982\u4f55\u3002  <\/p>\n\n\n\n<p>\u8861\u91cf\u60a8\u7684\u516c\u5173\u5de5\u4f5c\u4e0e\u516c\u5173\u5de5\u4f5c\u672c\u8eab\u4e00\u6837\u91cd\u8981\u3002\u5982\u679c\u60a8\u4e0d\u786e\u5b9a\u4ece\u54ea\u91cc\u5f00\u59cb\uff0c\u8bf7\u8054\u7cfb\uff01\u8ba9\u6211\u4eec\u77e5\u9053 LS2group \u5982\u4f55\u5e2e\u52a9\u60a8\u5b9e\u73b0\u516c\u5173\u76ee\u6807\u3002\u4e86\u89e3\u66f4\u591a\u4fe1\u606f <a href=\"https:\/\/69u.24e.myftpupload.com\/what-we-do\/public-relations\/\">https:\/\/69u.24e.myftpupload.com\/what-we-do\/public-relations\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Public relations professionals understand how crucial their work is and how effective it can be. But sometimes the return on investment (ROI) of public relations and earned media needs to be further proven to industry stakeholders, business leaders, and clients to show the value of the efforts. PR professionals can use key performance indicators (KPI)&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.ls2group.com\/zh\/2019\/09\/are-your-pr-efforts-effective-here-are-three-ways-to-make-sure-they-are\/\" title=\"Read Are your PR efforts effective? Here are three ways to make sure they are.\"><\/a><\/p>","protected":false},"author":1,"featured_media":2463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/posts\/2458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/comments?post=2458"}],"version-history":[{"count":1,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/posts\/2458\/revisions"}],"predecessor-version":[{"id":4572,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/posts\/2458\/revisions\/4572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/media?parent=2458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/categories?post=2458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/tags?post=2458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}