{"id":2812,"date":"2020-10-14T16:32:59","date_gmt":"2020-10-14T16:32:59","guid":{"rendered":"https:\/\/www.ls2group.com\/?p=2812"},"modified":"2024-11-04T23:26:24","modified_gmt":"2024-11-04T23:26:24","slug":"make-your-media-pitches-stand-out","status":"publish","type":"post","link":"https:\/\/www.ls2group.com\/zh\/2020\/10\/make-your-media-pitches-stand-out\/","title":{"rendered":"\u8ba9\u60a8\u7684\u5a92\u4f53\u5ba3\u4f20\u8131\u9896\u800c\u51fa"},"content":{"rendered":"<p>2020 has brought on unforeseen challenges for the media and communications field. Though journalists are strapped beyond their means, they are still expected to produce in-depth stories. A survey by Cision found 22% of newsrooms viewed staffing and resources as their biggest challenge in the past year. This presents an ample opportunity for public relations professionals to prove their worth by being a helpful resource. Journalists are often multitasking, so it\u2019s important a good public relations professional understands what reporters actually need.\u00a0Here&#8217;s how to make your media pitches stand out.<\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u4e2a\u6027\u5316\u4f60\u7684\u97f3\u8c03\u5e76\u4fdd\u6301\u7b80\u77ed\u548c\u4e13\u6ce8\u3002\u5982\u679c\u5b83\u662f\u4e00\u5c01\u8986\u76d6\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u8bb0\u8005\u5c31\u4e0d\u592a\u53ef\u80fd\u9605\u8bfb\u4f60\u7684\u6f14\u8bb2\u3002\u4e2a\u6027\u5316\u7684\u97f3\u8c03\u4e5f\u8868\u660e\u4f60\u82b1\u65f6\u95f4\u505a\u4f60\u7684\u7814\u7a76\u3002&nbsp;<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u516c\u5173\u4e13\u4e1a\u4eba\u58eb\uff0c\u8003\u8651\u8bb0\u8005\u7684\u65f6\u95f4\u4e5f\u5f88\u91cd\u8981\u3002\u6ca1\u6709\u8bb0\u8005\u6709\u65f6\u95f4\u9605\u8bfb\u5197\u957f\u7684\u7535\u5b50\u90ae\u4ef6\u4ee5\u627e\u5230\u9690\u85cf\u7684\u7ebf\u7d22\u3002\u5982\u679c\u60a8\u8981\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u5ba3\u4f20\uff0c\u8bf7\u4fdd\u6301\u7535\u5b50\u90ae\u4ef6\u7b80\u77ed\u5e76\u5feb\u901f\u5207\u5165\u4e3b\u9898\u3002\u4f60\u7684\u7535\u5b50\u90ae\u4ef6\u5e94\u8be5\u8bf4\u660e\u4e3a\u4ec0\u4e48\u63a8\u9500\u5177\u6709\u65b0\u95fb\u4ef7\u503c\u4ee5\u53ca\u4f60\u63d0\u4f9b\u4ec0\u4e48\uff08\u5373\u91c7\u8bbf\uff09\u3002\u4e00\u5b9a\u8981\u5305\u62ec\u4e00\u4e2a\u7b80\u6d01\u7684\u4e3b\u9898\u884c\u3002&nbsp;<\/p>\n\n\n\n<p>\u5176\u6b21\uff0c\u65f6\u673a\u5c31\u662f\u4e00\u5207\u3002\u4e86\u89e3\u51fa\u7248\u7269\u7684\u622a\u6b62\u65e5\u671f\u4ee5\u53ca\u7f16\u8f91\u4f1a\u8bae\u7684\u53ec\u5f00\u65f6\u95f4\u3002\u62a5\u7eb8\u548c\u6742\u5fd7\u8bb0\u8005\u5c06\u65e0\u6cd5\u62a5\u9053\u4f60\u7684\u6545\u4e8b\uff0c\u5982\u679c\u4f60\u5728\u4ed6\u4eec\u5df2\u7ecf\u51fa\u7248\u4e4b\u540e\u518d\u53d1\u9001\u3002\u6839\u636e Cision \u7684\u8c03\u67e5\uff0c\u8bb0\u8005\u6bcf\u5468\u4f1a\u6536\u5230 51-100 \u6b21\u5a92\u4f53\u5ba3\u4f20\uff0c\u5176\u4e2d\u5927\u90e8\u5206\u5ba3\u4f20\u662f\u5728\u5468\u4e00\u53d1\u9001\u7684\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e09\uff0c\u4e3a\u8bb0\u8005\u63d0\u4f9b\u4ed6\u4eec\u9700\u8981\u7684\u6240\u6709\u6750\u6599\uff0c\u4ee5\u4fbf\u5c06\u6545\u4e8b\u653e\u5728\u4e00\u8d77\u3002\u7531\u4e8e\u8bb0\u8005\u8d44\u6e90\u7d27\u5f20\uff0c\u4e3a\u4ed6\u4eec\u63d0\u4f9b\u4e00\u7ad9\u5f0f\u670d\u52a1\u662f\u6709\u5e2e\u52a9\u7684\u3002\u8fd9\u6837\u505a\u8fd8\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5efa\u7acb\u4fe1\u8a89\u5e76\u53d1\u5c55\u60a8\u7684\u5a92\u4f53\u5173\u7cfb\u3002\u5728\u9002\u5f53\u7684\u65f6\u5019\uff0c\u4e00\u5b9a\u8981\u5305\u542b\u56fe\u50cf\u3001\u94fe\u63a5\u548c\u56fe\u5f62\uff0c\u4ee5\u8fdb\u4e00\u6b65\u52a0\u5f3a\u4f60\u7684\u6545\u4e8b\u3002&nbsp;<\/p>\n\n\n\n<p>\u9075\u5faa\u4e0a\u8ff0\u6b65\u9aa4\u53ef\u4ee5\u5e2e\u52a9\u786e\u4fdd\u60a8\u7684\u63a8\u9500\u662f\u8bb0\u8005\u6536\u4ef6\u7bb1\u5927\u6d77\u635e\u9488\u4e2d\u7684\u9488\u3002&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>2020 has brought on unforeseen challenges for the media and communications field. Though journalists are strapped beyond their means, they are still expected to produce in-depth stories. A survey by Cision found 22% of newsrooms viewed staffing and resources as their biggest challenge in the past year. This presents an ample opportunity for public relations&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.ls2group.com\/zh\/2020\/10\/make-your-media-pitches-stand-out\/\" title=\"Read Make Your Media Pitches Stand Out\"><\/a><\/p>","protected":false},"author":1,"featured_media":2241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/posts\/2812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/comments?post=2812"}],"version-history":[{"count":2,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/posts\/2812\/revisions"}],"predecessor-version":[{"id":4543,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/posts\/2812\/revisions\/4543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/media\/2241"}],"wp:attachment":[{"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/media?parent=2812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/categories?post=2812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/tags?post=2812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}