{"id":915,"date":"2016-04-01T20:41:49","date_gmt":"2016-04-01T20:41:49","guid":{"rendered":"https:\/\/www.ls2group.com\/?p=915"},"modified":"2024-11-05T16:56:59","modified_gmt":"2024-11-05T16:56:59","slug":"corporate-social-responsibility-is-the-new-black","status":"publish","type":"post","link":"https:\/\/www.ls2group.com\/zh\/2016\/04\/corporate-social-responsibility-is-the-new-black\/","title":{"rendered":"\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u662f\u65b0\u9ed1"},"content":{"rendered":"<p>\u968f\u7740 <a href=\"https:\/\/news.starbucks.com\/news\/starbucks-food-donation-program\">\u8fd1\u671f\u516c\u544a<\/a> \u661f\u5df4\u514b\uff0c\u4e3b\u6d41\u548c\u201c\u57fa\u672c\u201d\u7684\u5821\u5792\uff0c\u5c06\u5411\u8bf8\u5982 Food Donation Connection \u548c Feeding America \u7b49\u9965\u997f\u7ec4\u7ec7\u6350\u8d60\u6570\u767e\u4e07\u4efd\u5269\u996d\uff0c\u8fd9\u662f\u5b98\u65b9\u7684\uff1aCSR \u662f\u65b0\u7684\u9ed1\u4eba\u3002\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u6216 CSR \u662f\u4e00\u79cd\u7406\u5ff5\uff0c\u5373\u8425\u5229\u6027\u4f01\u4e1a\u5e94\u575a\u6301\u901a\u8fc7\u5176\u5de5\u4f5c\u4fc3\u8fdb\u793e\u4f1a\u516c\u76ca\u7684\u6807\u51c6\uff0c\u800c\u4e0d\u662f\u7b80\u5355\u5730\u4e3a\u80a1\u4e1c\u638f\u8170\u5305\u3002\u4ece\u4e8b\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u7684\u516c\u53f8\u4f53\u9a8c\u5230\u65e0\u6570\u7684\u597d\u5904\uff0c\u540c\u65f6\u4e5f\u627f\u62c5\u4e86\u4e00\u4e9b\u6210\u672c\u3002\u5728\u6df1\u5165\u4e86\u89e3\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u5982\u4f55\u4e3a\u60a8\u7684\u516c\u53f8\u5de5\u4f5c\u4e4b\u524d\uff0c\u5168\u9762\u4e86\u89e3 CSR \u662f\u5f88\u91cd\u8981\u7684\u3002<\/p>\n<p><strong>\u5feb\u901f\u5386\u53f2<\/strong><\/p>\n<p>\u672c\u00b7\u5e2d\u52d2 <a href=\"http:\/\/www.fastcoexist.com\/3056482\/the-future-of-progressive-business-is-companies-that-are-good-not-just-doing-good\">\u6700\u8fd1\u7684\u6587\u7ae0<\/a> Fast Company \u7684 Fast Co.Exist \u6982\u8ff0\u4e86\u4f01\u4e1a\u4e0e\u793e\u4f1a\u4e92\u52a8\u7684\u4e09\u5927\u6d6a\u6f6e\u3002\u9996\u5148\u662f\u6148\u5584\u4e8b\u4e1a\u3002\u6148\u5584\u4e8b\u4e1a\u6d89\u53ca\u516c\u53f8\u5c06\u90e8\u5206\u5584\u6b3e\u6350\u8d60\u7ed9\u516c\u76ca\u4e8b\u4e1a\u3002\u5176\u6b21\uff0c\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u5f00\u59cb\u6d41\u884c\u4e8e\u5c16\u7aef\u4f01\u4e1a\uff0c\u4f01\u4e1a\u5c06\u52aa\u529b\u9650\u5236\u5176\u5bf9\u793e\u4f1a\u7684\u8d1f\u9762\u5f71\u54cd\uff0c\u540c\u65f6\u4ea7\u751f\u79ef\u6781\u5f71\u54cd\u3002\u5c55\u671b\u672a\u6765\uff0c\u5e2d\u52d2\u786e\u5b9a\u4e86\u521b\u9020\u5171\u4eab\u4ef7\u503c\uff0c\u8fd9\u662f\u54c8\u4f5b\u5546\u5b66\u9662\u6559\u6388\u8fc8\u514b\u5c14\u00b7\u6ce2\u7279\u548c\u9a6c\u514b\u00b7\u514b\u83b1\u9ed8\u5728\u5f00\u521b\u6027\u7684\u7814\u7a76\u4e2d\u7387\u5148\u63d0\u51fa\u7684\u60f3\u6cd5 <a href=\"https:\/\/hbr.org\/2011\/01\/the-big-idea-creating-shared-value\">\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u6587\u7ae0<\/a> 2011 \u5e74 1 \u6708\u3002\uff08\u66f4\u591a\u5185\u5bb9\u5c06\u5728\u4e0b\u9762\u5206\u4eab\uff01\uff09<\/p>\n<p><strong>\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\uff1a\u7ec6\u8282<\/strong><\/p>\n<p>\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u4e0d\u4ec5\u4ec5\u662f\u4e3a\u516c\u76ca\u4e8b\u4e1a\u6350\u6b3e\u3002\u901a\u5e38\uff0c\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u4e0e\u516c\u53f8\u7684\u6838\u5fc3\u4e1a\u52a1\u606f\u606f\u76f8\u5173\uff1b\u4f8b\u5982\uff0c\u5efa\u7b51\u516c\u53f8\u5411\u50cf\u8fd9\u6837\u7684\u7ec4\u7ec7\u6350\u6b3e\u548c\u5fd7\u613f\u670d\u52a1 <a href=\"http:\/\/www.habitat.org\">\u4eba\u7c7b\u6816\u606f\u5730<\/a> \u5728\u534e\u76db\u987f\u7279\u533a\u5efa\u9020\u623f\u5c4b\u6216\u9910\u5385\uff0c\u6350\u8d60\u65f6\u95f4\u548c\u8d44\u6e90 <a href=\"http:\/\/www.dccentralkitchen.org\">DC\u4e2d\u592e\u53a8\u623f\u3002<\/a> \u5728\u6bcf\u4e00\u79cd\u60c5\u51b5\u4e0b\uff0c\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u90fd\u8d85\u8d8a\u4e86\u6148\u5584\u4e8b\u4e1a\u3002\u800c\u6148\u5584\u4e8b\u4e1a\u5219\u627f\u8ba4\uff0c\u901a\u8fc7\u9002\u5f53\u7684\u8d44\u52a9\uff0c\u53ef\u4ee5\u89e3\u51b3\u5b58\u5728\u7684\u793e\u4f1a\u95ee\u9898\u3002 CSR 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LS2group\uff0c\u6211\u4eec\u4e86\u89e3\u826f\u597d\u516c\u5173\u7684\u4ef7\u503c\uff0c\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u5f53\u7136\u5177\u6709\u8fd9\u79cd\u6f5c\u529b\u3002\u5f53\u516c\u53f8\u4e0e\u793e\u533a\u79ef\u6781\u4e92\u52a8\u65f6\uff0c\u901a\u5e38\u4f1a\u4ee5\u975e\u4f20\u7edf\u5f62\u5f0f\u4e3a\u516c\u53f8\u8d62\u5f97\u4e3b\u6d41\u5a92\u4f53\u548c\u793e\u4ea4\u5a92\u4f53\u7684\u62a5\u9053\u3002\u8fd9\u4e9b\u65b0\u7684\u66dd\u5149\u9014\u5f84\u53ef\u4ee5\u5e2e\u52a9\u5438\u5f15\u65b0\u5ba2\u6237\u52a0\u5165\u6838\u5fc3\u4e1a\u52a1\uff0c\u5e76\u6709\u52a9\u4e8e\u5728\u793e\u533a\u4e2d\u5efa\u7acb\u5584\u610f\u3002<\/p>\n<p><strong>\u672a\u6765\uff1a\u521b\u9020\u5171\u4eab\u4ef7\u503c<\/strong><\/p>\n<p>\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u5e76\u4e0d\u662f\u793e\u4f1a\u4f01\u4e1a\u7684\u7ec8\u6781\u76ee\u6807\u3002\u8d8a\u6765\u8d8a\u591a\u7684\u516c\u53f8\u5e94\u8be5\u201c\u5c11\u505a\u574f\u4e8b\uff08\u5e76\u5f25\u8865\u4ed6\u4eec\u6240\u505a\u7684\u574f\u4e8b\uff09\u201d\u7684\u6001\u5ea6\u6b63\u5728\u88ab\u516c\u53f8\u5e94\u8be5\u505a\u597d\u4e8b\u7684\u89c2\u5ff5\u6240\u53d6\u4ee3\u3002\u516c\u53f8\u53ef\u4ee5\u901a\u8fc7\u5e94\u5bf9\u793e\u4f1a\u6311\u6218\u6765\u8d5a\u94b1\uff0c\u4ece\u800c\u5b8c\u5168\u878d\u5165\u793e\u4f1a\uff0c\u5e76\u6210\u4e3a\u793e\u533a\u4e2d\u7684\u4e00\u80a1\u6709\u76ca\u529b\u91cf\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u79ef\u6781\u5f71\u54cd\u4e0d\u518d\u662f\u4e8b\u540e\u7684\u60f3\u6cd5\uff0c\u800c\u662f\u6838\u5fc3\u4e1a\u52a1\u3002\u5728\u6587\u7ae0\u4e2d\uff0c\u201c<a href=\"https:\/\/hbr.org\/2011\/01\/the-big-idea-creating-shared-value\">\u521b\u9020\u5171\u4eab\u4ef7\u503c<\/a>\uff0c\u201d\u514b\u83b1\u9ed8\u548c\u6ce2\u7279\u786e\u5b9a\u4e86\u516c\u53f8\u521b\u9020\u5171\u4eab\u4ef7\u503c\u7684\u4e09\u79cd\u65b9\u5f0f\uff1a\u201c\u91cd\u65b0\u6784\u601d\u4ea7\u54c1\u548c\u5e02\u573a\uff0c\u91cd\u65b0\u5b9a\u4e49\u4ef7\u503c\u94fe\u4e2d\u7684\u751f\u4ea7\u529b\uff0c\u4ee5\u53ca\u5728\u516c\u53f8\u6240\u5728\u5730\u5efa\u7acb\u652f\u6301\u6027\u4ea7\u4e1a\u96c6\u7fa4\u3002\u201d\u4f5c\u8005\u8ba4\u4e3a\uff0c\u901a\u8fc7\u91c7\u53d6\u8fd9\u4e9b\u884c\u52a8\uff0c\u4f01\u4e1a\u5c06\u83b7\u5f97\u7ade\u4e89\u4f18\u52bf\u5e76\u5f00\u8f9f\u65b0\u7684\u5927\u578b\u5e02\u573a\uff0c\u540c\u65f6\u6ee1\u8db3\u201c\u5de8\u5927\u7684\u4eba\u7c7b\u9700\u6c42\u201d\u3002<\/p>\n<p><strong>\u5e95\u7ebf<\/strong><\/p>\n<p>\u663e\u7136\uff0c\u5bf9\u4e8e\u8bb8\u591a\u516c\u53f8\uff08\u73b0\u5728\uff0c\u5305\u62ec\u661f\u5df4\u514b\uff09\u6765\u8bf4\uff0c\u5e95\u7ebf\u4e0d\u518d\u662f\u5e95\u7ebf\u3002\u968f\u7740\u6211\u4eec\u8fdb\u5165\u66f4\u52a0\u5168\u7403\u5316\u7684\u5e02\u573a\uff0c\u6d88\u8d39\u8005\u548c\u6f5c\u5728\u5458\u5de5\u5c06\u5229\u7528\u793e\u4ea4\u53c2\u4e0e\u4ee5\u53ca\u4ea7\u54c1\u8d28\u91cf\u6216\u5c31\u4e1a\u6d25\u8d34\u6765\u9009\u62e9\u4e3a\u54ea\u4e9b\u516c\u53f8\u5de5\u4f5c\u6216\u5149\u987e\u3002\u516c\u53f8\u5728\u51b3\u5b9a\u662f\u5426\u8fdb\u884c\u6148\u5584\u6350\u8d60\u3001\u53c2\u4e0e\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u6216\u521b\u9020\u5171\u4eab\u4ef7\u503c\u65f6\uff0c\u5fc5\u987b\u5728\u65f6\u95f4\u3001\u8d44\u6e90\u548c\u5229\u6da6\u65b9\u9762\u7684\u6210\u672c\u4e0e\u516c\u53f8\u548c\u793e\u533a\u7684\u4f17\u591a\u5229\u76ca\u4e4b\u95f4\u53d6\u5f97\u5e73\u8861\u3002\u4e00\u65e6\u4ed6\u4eec\u505a\u51fa\u9009\u62e9\uff0c\u4ed6\u4eec\u5c31\u53ef\u4ee5\u8054\u7cfb LS2group \u6765\u5e2e\u52a9\u5ba3\u4f20\uff01<\/p>","protected":false},"excerpt":{"rendered":"<p>With the recent announcement that Starbucks, that bastion of the mainstream and \u201cbasic,\u201d will donate millions of leftover meals to hunger organizations like Food Donation Connection and Feeding America, it\u2019s official: CSR is the new black. Corporate Social Responsibility, or CSR, is the idea that for-profit businesses should hold themselves to the standard of promoting&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.ls2group.com\/zh\/2016\/04\/corporate-social-responsibility-is-the-new-black\/\" title=\"Read Corporate Social Responsibility is the New Black\"><\/a><\/p>","protected":false},"author":1,"featured_media":916,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[58,73,85,193,235],"class_list":["post-915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-corporate-social-responsibility","tag-donations","tag-feeding-america","tag-philanthropy","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/posts\/915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/comments?post=915"}],"version-history":[{"count":1,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/posts\/915\/revisions"}],"predecessor-version":[{"id":3457,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/posts\/915\/revisions\/3457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/media\/916"}],"wp:attachment":[{"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/media?parent=915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/categories?post=915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ls2group.com\/zh\/wp-json\/wp\/v2\/tags?post=915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}