Craig Hanken

Deputy Director of Marketing

Craig Hanken specializes in brand development, creative direction, content strategy and marketing operations.

Before joining the LS2group marketing team, Craig established a strong foundation of industry experience. He built and operated a full-service agency, led two statewide nonprofits, and spent the last decade running marketing inside fintech and manufacturing companies. He rebuilt departments, launched brands, and connected the systems underneath. Each of those worlds taught a different language, and the translation between them is where Craig is most useful. His career has spanned a wide range of roles and opportunities, but he has never left the craft. Craig came up as a designer and art director and still concepts campaigns, writes the copy, and builds the deck.

Outside of work, Craig is an IRONMAN official and travels the country working races. He also directs a draft-legal national qualifier in West Des Moines that draws junior and high school athletes from across North America. Craig holds a BFA in graphic design from Iowa State University. He is a native Iowan and grew up in Maquoketa.

• Marketing