Iowa Premium

In Iowa, beef is much more than “what’s for dinner.”

In this state, beef means quality jobs, community investment, and positive economic impact. No company understands and embodies that better than Tama-based Iowa Premium. Since before it opened the doors of its renovated beef processing facility in eastern Iowa, LS2group has effectively positioned Iowa Premium as a leader in this space.

As a newly formed startup, Iowa Premium enlisted LS2group to better tell its story and form strong relationships with key elected officials and media outlets. To introduce the company with a bang and set the tone for future messaging efforts, our team pulled together a must-see ribbon-cutting event that featured remarks by then-Governor Terry Branstad, then-Lieutenant Governor Kim Reynolds, Tama Mayor Dan Zimmerman, and Iowa Premium CEO Jeffrey Johnson. The event was incredibly well attended and blanketed the media landscape with more than 20 positive media hits across print, broadcast, and radio outlets.

In the years following the ribbon-cutting event, LS2group has maintained a steady drumbeat of positive coverage by identifying creative hooks and pushing compelling narratives to target audiences. Stories have been regularly featured in local, state, and industry publications.

But our support of Iowa Premium doesn’t stop at public relations. As the company grew, so did its need for support in areas like government affairs, crisis communications, regulatory navigation, and marketing. LS2group’s efforts included:

• Facility tours and meetings with local elected officials
• Complex state and federal regulations
• Legislative issues that may impact the business
• New logo and brand updates
• Messaging protecting the Iowa Premium brand
• Rapid response and real-time media monitoring for crises as needed

Through years of close collaboration and comprehensive services, LS2group’s collective efforts have kept Iowa Premium top of mind with local and state influencers and maintained the company’s position as an undeniable industry leader.