Harrisvaccines Marketing and Branding

Harrisvaccines was an innovative animal vaccine producer based in Ames, Iowa. The company is a global leader in herd-specific animal vaccine technology.

Through traditional and non-traditional marketing efforts, LS2group created positive brand awareness for Harrisvaccines. First, LS2group developed a brand image and branded materials for the company including a brochures, office signage, apparel, trade show displays, and website graphics. As an introduction of the company to the industry, our team developed a plan for significant Harrisvaccines exposure at the 2015 World Pork Expo (WPX). Each year, The World Pork Expo (WPX) garners attendance of over 20,000 – including domestic pork producers, ag professionals, and international delegations.

The LS2group team put Harrisvaccines on the map at WPX 2015 with a custom sponsor package that included a 360-foot banner at the event entrance, powerful branding on the show floor, a hospitality tent serving up delicious pork products, social media amplification, and a custom UVideo showcasing Harrisvaccines’ revolutionary technology. After a more-than-successful showing at WPX 2015, Harrisvaccines gained 100 Facebook likes and a 40 percent increase in reach on Facebook just that month, as well as hundreds visitors to its “Savin’ Bacon” hospitality tent.

As products were approved, our team put together specific marketing plans that increased sales. Tactics included print advertising, online advertising, trade publication advertising, earned media, and consumer outreach.