LS2group Rebrand Development and Launch

At LS2group, we believe a large part of our success can be attributed to the diversity of our staff and the multitude of skill sets each of our members bring to the table. After a decade in business, the original LS2group logo and website design no longer reflected the diverse and dynamic nature of our rapidly growing company.

We understood that our logo is often the first thing potential clients see when reaching out to LS2group for services. We knew that we wanted a fresh look to accurately reflect the innovative and energetic team members and ideas that make LS2group successful.

LS2group conducted competitive marketing research and an internal exploration meeting to identify the key words, phrases, shapes, and colors to best reflect our team and the work we do for our clients. After a thorough analysis, brand exploration, and collaboration with principals within the company, a new brand identity emerged that better reflects who and what we are as a company.

The new identity is marked across our online presence and physical spaces through updated signage, social media images, printed collateral, and a completely new website. All of the components of this transformation were designed in-house by our talented marketing team. The user-friendly website showcases our team, services, portfolio, and blog. Visitors to the website will also notice stylized photography that was planned, shot, and edited internally. Key words and phrases established during our exploration phase of the redesign are also found throughout the website and collateral to provide the public with a clear picture of the culture and quality of work produced by LS2group.

The new logo maintains the blue and green of the original LS2group insignia, while the stylized target represents the firm’s desire to hit the mark every time for its clients. The segments represent the versatility of the many services offered by LS2group, while the orange represents our passion for excellence on behalf of our clients.